We all know H&M and its deep love for a good collaboration. From Marni to Versace, they have a rich history of creating accessible fashion with some serious brands.
Now, for the first time, the Swedish retail fashion giant has set its sights on Africa – They’ve chosen our one and only Palesa Mokubung and her personal brand, Mantsho to collaborate with. It’s about time African fashion was recognised on a global stage! H&M has become known for making somewhat inaccessible brands a little more available to a more general audience.
The collab puts edgy African inspired colours and vibrant prints into H&M stores for a global audience. The pieces are a whirlwind of flowing frills, easy fitting lines and bold bright colours and the collection is undeniably African from head to toe. The collection includes Afrocentric extras like shoes, bags and jewellery.
“This is my love letter to the world from Africa”
– Palesa Mokubung
View this post on Instagram
After a few recent controversies, many considered H&M cancelled but maybe this the start on their path to redemption. When asked about the brand’s missteps, Mokubang seemed eager to forgive, showing a strong willingness to let H&M work to fix their past errors. “I feel like it’s time for them to show diversity and “togetherness” as a demonstration that they are learning from their mistakes.”
The collection is now available in select stores around the world online at hm.com. Take a look!