Vogue US’ Whitney Wei calls Shomadjozi the “Radical New Poster Child for Pan-African Pride.” The article, published yesterday, is part of the VogueWorld 100 Pushing Boundaries list, a celebration of “fearless, talented individuals who have captured our attention of late and are poised to transform style, beauty, and culture globally in the months to come.”
The release of the list marks the debut of Vogue US’ digital sub-brand, VogueWorld, an editorial/e-commerce brand covering style and culture across the world, and making their existing and future global streetstyle and celebrity content easily shoppable. Between the SA Style Award she picked up last year and her upcoming documentary on the history of the xibelani (the traditional Tsonga skirt that has become her signature piece), Shomadjozi’s inclusion in VogueWorld’s debut content is a real win for the global visibility of African style!
Eclectism, innovative style, and fearlessness are what landed Maya “Shomadjozi” Wegerif on the new and already coveted list. She told Vogue that her music is a “way to inspire other young women to go after their own freedom and independence.” She also details her personal style story, recounting how the women’s style she was exposed to in her Pan-African upbringing shaped her view on the relationship between her expression of identity and the clothes she wore, resulting in the unique contemporary African look she performs in today.
She’s featured alongside other emerging and established African talents: Minimalist Nigerian furniture designer Moyo Ogunseinde and fashion collective Free The Youth, led by fashion entrepreneurs and Ghanaian streetwear royalty Joey Lit, Kelly Foli, Mecha Clarke, and Kweku Yeboah.