After a week long tease campaign on Twitter and Instagram (child’s play compared to the lead up to smash hit Thank U Next), Ariana Grande dropped her 7 Rings video today.
We know the story as Ariana told it to Billboard: a day out with her closest friends after ending her engagement to comedian Pete Davidson turned into a champagne-fueled trip to Tiffany’s for matching diamond rings.
well …………. ‘twas a pretty rough day in nyc. my friends took me to tiffany’s. we had too much champagne. i bought us all rings. 💍 it was very insane and funny. & on the way back to the stu njomza was like ‘bitch, this gotta be a song lol’. so we wrote it that afternoon. https://t.co/CoczmPj1Fo
— Ariana Grande (@ArianaGrande) December 1, 2018
The resulting song is cheeky, catchy, and interesting – I never thought I’d hear a sample from The Sound of Music in pop, let alone on a single characterised by Ari’s now signature R’nB-adjacent sound. The video is exactly what we’ve come to expect from the pop princess and her frequent collaborator, director Hannah Lux Davis. 7 rings’ house party is high on fun, filled with cute looks, and very, very pink. It’s also everything Ariana promised her upcoming album Thank U Next would be in her Billboard cover story: “feminine energy and champagne and music and laughter and crying.”
In the 6 hours it’s been live, the 7 Rings video has been enthusiastically received. Most reactions are hilarious comparisons of the wealth displayed in the video (champagne towers, layers of bling, and the totally relatable line, “I bought a crib just for the closet”) and real life money issues (Januworry, laughing bank accounts, and reckless pay day splurges).
My Pay day anthem today😂.
“I see it, I like it. I want it, I got it “💅🏿😎
— Bulele (@bulele_bytes) January 18, 2019
My broke ass really singing #7Rings but hey✈💍🥂
— leelon💍 (@MinnGespinn) January 18, 2019
— Dushant Naidu (@DushantNaidu) January 18, 2019
It’s as much a celebration of women and friendship as it is a celebration of wealth, which explains why we’re feeling like treating ourselves (and our friends) while also feeling like our necks have been stepped on by a pair of embellished red bottoms. Excuse us while we process this and play the song on repeat for the rest of the day.