Recently Coca- Cola Africa unveiled Coke Threds, a first of its kind apparel collection. Rooted in the brand purpose of bringing people together, Coke Threds is a design collaboration with local micro labels .
“Coke Threds provides a way for us to tell a Coke story through the lens of fashion so that we can connect with teens in an authentic Coke way,” says Coca-Cola Marketing Manager, Michelle Cloete, “It’s an exciting journey of co-creation between Coca-Cola as an iconic brand and fashion designers who are using Coke’s legacy icons to inform their designs.”
The four designers all boast distinct design aesthetics but come together through Coca-Cola in the form of Coke Threds. Rich Mnisi, SGOD, Sol- Sol and Maylee have officially collaborated with Coca- Cola Africa for this youth centric fashion campaign. We start off by looking at Rich Mnisi’s collection, which has got the market going buck wild, in the next few days, we will also introduce you to the rest of the Coke Threds cast.
Meet the designers
He has made appearances in Marie Claire, ELLE, Financial Times, Vogue China, Vogue Russia, Bella Nigeria, GQ as well as Mail and Guardian to name a few. Most recently, BEYONCE – global powerhouse, and local export Black Coffee wore an original Rich Mnisi – a career highlight for the young designer.
On the Coke Threds project he says, “Coca- Cola is a brand we have always been fond of- from the brand aesthetic, enthusiasm and what it stands for. It’s a perfect match for the RICH MNISI brand and we share that same enthusiasm.”
The Coke Threds 2018 collection will be available for purchase from 1 December at the following locations:
- Orphan Street Clothing Shop (CPT)
- Dipstreet, Braamfontein (JHB)
- Styla Gang Original Designs (JHB)
The collection will also be on sale online via:
- Rich Mnisi online
- Dipstreet online
- Orphan Street online
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