SUPERGA X PICHULIK COLLABORATION.
Italian sneaker brand Superga and South African jewellery label PICHULIK have teamed up to create three high-fashion sneakers for Spring/Summer.
Katy Ward,Superga Marketing Manager iniated the label’s latest South African collaboration with Katherine-Mary Pichulik, PICHULIK’s founder and designer. The collaboration pays homage to three cities that have played an important role in PICHULIK’s evolution as a brand. Each style is designed to encapsulate the nostalgia of one of these cities with their sun, sea and streets.
The “Downtown” style, punchy black and gold design is all about the city, New York in particular. It is for the pedestrian, the daily commute, amid the grind of a melting pot of cultures.
Price R1 399
“Azzuro” speaks of Portofino’s laid back, classic style with sunny yellow and nautical blues and whites – the timeless colours of the Italian seaside inspired by Superga’s Italian heritage.
Price R1 099
“Souk” celebrates the magic of Instabul, its vibrant, abundant markets and the colourful street life after sunset during Ramadan.The rose gold, nudes and brass embellishments echo Turkish women’s traditional dress and jewellery.
Price R1 499
Shop at Superga concept stores nationwide and onlinewww.supergashop.co.za
Look book credit: Anthony Bila