1. Tell us a little about yourself
My name is Welcome Moyo (29) and I have lived in Johannesburg all of my life. I am extroverted, loaded with energy, curious, loyal and a control freak. I value friends and family, integrity, work ethic, creativity and spirituality. In terms of what I do: I am a journalist, copy writer, published poet and fashion visualist.
2. What are some of your main passions and why are they important to you?
To the world my titles are journalist, copywriter, poet etc. But what I believe I was called to do is to inspire-awe and to help people feel. I am here to create work that will elevate the human spirit and to give people a vehicle they can use to connect with themselves. And I have chosen words, music and fashion to answer that calling.
They are important to me because I believe that every human being desires and deserves to experience euphoria. I also believe that many of us do not want to feel. We numb ourselves with food, TV, work, alcohol and even our cell phones. So if I can help someone else feel something (whether it’s awe, joy, pain, excitement or anger) then I’d be doing what I am meant to be doing.
3. What are the 5 invaluable tips you can share for shooting looks, what would they be?
- Serve: Standing there in a cute outfit is not enough. I always work at giving life to the clothes. Don’t be a hanger. Serve, honey. Whether you’re being fierce, artistic or coy. Show up.
- Lighting: I find that the best natural lighting is in the early mornings and late afternoons.
- Experiment: A number of my best looks/shots came from me playing around with ideas. Even when they looked ridiculous, I just did it. Of course there were disasters. Lol. But when it worked, it worked.
- Plan: Planning helps me reach my vision easily and effectively. So I think about the background, props, the feel and the story beforehand.
- Colours & Textures: Some colours/textures do not translate well on camera if placed on certain backgrounds. You either get washed out or the outfit blends in and ceases to stand out. Be mindful of that when choosing your clothes and locations.
4. What camera do you use to shoot? And do you have any favourite locations or backdrops?
This is funny because most of my visuals are shot using my Samsung Galaxy 6S. I don’t own a camera yet. But when I do get a hold of one I usually use a Nikon (I forget the model).
If you look at my images on Instagram, you’ll see that a number of them have trees and plants in the background. I love having nature as a background or a prop. I think it’s because I spent most of my childhood playing in my mom’s marvellous garden. I also do like creating my own sets using blankets, furniture, curtains, walls etc.
5. What are some apps you can’t live without?
I die over Instagram and Snapseed. I also like VSCO.
6. Where do you get most of your inspiration?
I consume a lot of fashion centric media. I am talking spending hours online getting my life. I don’t discriminate either because I look at women’s wear, Haute couture and fringe stuff too. I am pretty attracted to images that seamlessly combine art and fashion. I am almost obsessed about finding (or building) the bridge between artistic integrity and commercial appeal.
I also do tons of window shopping and I observe people.
7. Describe your personal style
I feel that my style is pretty eclectic. I can go from casual to street to smart. But the looks always fall into place with who I am.
8. Favourite colour of the moment
Pink. Dusty pink in particular.
9. What is your go to outfit/look?
Anything that is all black.
10. Who is your favourite fashion icon?
I don’t have one… I like different people for different things. My mom’s taste and style is amazing. I receive so much life when I go through photos of her in her younger days. I am besotted with how Beyoncé is able to make looks iconic through her music. Bonang knows how to put herself together.
11. What is your dream collaboration?
Do any work with Beyoncé. I’d love to do something with Thandiswa Mazwai too.
12. What does a typical day look like for you?
I am usually at the gym by 5.30 in the morning. After gym I post my latest style images online. I then do the whole 9 to 5 thing and in the evenings I am behind my laptop working on various things like my writing (blogs, poetry), planning photo shoots, looking for opportunities, reviewing my previous etc.
13. What is your go to beauty routine?
I woke up like this though…Lol. I wash and moisturise my face before I go to bed. Enough sleep is better than any nip and tuck.
14. What are some dreams of yours?
I’d love to own a thriving creative and media company. Have a fabulous apartment in New York City. Build a movement that serves black girls and the LGTBQ community.
15. Any hidden talents?
I actually can sketch and design clothes pretty well. I got accepted at UJ’s Fashion Design Faculty back in 2005/6. Yaaaaas, hunty.
16. Where do you see yourself in 5 years’ time?
I am see myself having had released meaningful and influential bodies of work through words, music and fashion – I want to be at the top of my game.
Partner with a major brand(s) that shares the same values and vision that I do.
Be a host of an influential entertainment/ lifestyle show.
17. What are the best things to do in your city?
I love going to live performances and shows. I dig projects such as Imbawula (storytelling event) and poetry sessions such as Love Poems and Other Beautiful Lies. Pop Bottles is a constant in my life. Child, I’m still reeling from Thandiswa’s birthday concert.
18. Are you part of any social communities in your city?