ADIDAS ORIGINALS DEERUPT
The new Adidas DEERUPT sneaker is here to disrupt and erupt the sneaker game! The grid design is making the sneaker disruptively simple which proves that minimalism can be bold. The lightweight sneaker puts an innovative spin on Adidas running heritage 80’s style, one of the key features of the shoe is a midsole with a mesh support structure used on the marathon.
The ultra-flexible mesh upper is covered in a layer of stretch grid webbing which makes it a lifestyle shoe with running roots.
The shoe’s “toe-down” design was actually made for Instagram fit pics, according to Oddbjorn Stavseng,Global Seniour Design Director for Adidas Originalson mentioned this on Highsnobiety “We increasingly see Instagram pictures where people shoot their sneakers with their foot planted down, so when you see DEERUPT, you’ll see the same “toe down” effect which was purposeful design choice”.
Launch date 22nd March