1.Tell us a little about yourself
I am a fashion writer and a Creative Consultant with a career spanning over a decade across various spheres of the fashion industry.
2. What are some of your main passions and why are they important to you?
I am passionate about an educational aspect of fashion. Fashion that is communicated with a strong narrative aimed at a little more than an undistinguished point of view.
3. What are the 5 invaluable tips you can share for shooting looks, what would they be?
(1) The look should have an exciting factor about it.
(2) Good lighting is super important.
(3) A definite expression. An unsure face is just dodgy.
(4) If your shoes are not bomb, don’t do it. The whole picture is messed up.
(5) Backdrop, backdrop, backdrop.
4. What camera do you use to shoot? and do you have any favourite locations or backdrops?I usually collaborate with some really talented photographers. Otherwise, I just bully my love into shooting me with my Canon 1100D.
5. What are some apps you cant live without?
PhotoScape. I always get nervous with resizing images.
11. What is your dream collaboration?
I have secretly always wanted to design a good jumbo bag and name it after my late mom. She was such a bag lady. So, I would love to collaborate with a really good maker of bags.
12. What does a typical day look like for you?
Wake. Emails. Tea. Shower. Check with the clients for projects that need immediate attention. Head to the office for admin and meetings. Long phone calls with the lover. Lunch. Update mood boards. Arrange for next shoots. Threaten people for outstanding invoices. Familiarise myself with the retail market. More meeting with loads of coffee. Negotiate traffic on the way home. Arrange for dinner plans. Eat. Hangout. Sleep. Repeat.
13. What is your go to beauty routine?
Moisturise like it is going out of style. Hydrate at every chance. Your skin will thank you.
6. Where do you get most of your inspiration?
I want to say the streets, but the reality is, I spend most of my time buried in period referenced books, so I always find inspiration in imaginatively styling these characters.
7. Describe your personal style
I would love to dare allege that my style is simple but truth is; I love a good vintage feel coupled with bits of androgyny, hints of dandyism and still be able to function as a trendy outfit and less costume.
8. Favourite colour of the moment
I have been buying a lot of black for as long as I could remember. I love remixing a black base with pops of brightly textured elements.
9. What is your go to outfit/look?
Denim overload. I don’t even think deep about it, such an easy pull from my closet.
10. Who is your favourite fashion icon?
Erykah Badu. If I could have half of her vibe. My delight will know no limit.
14. What are some dreams of yours?
I dream about running a one-stop creative hub that will serve as the go-to spot for for South African Fashion with credible referrals for EVERYTHING.
15. Any hidden talents?
I am something of a rockstar on the dance floor.
16. Where do you see yourself in 5 years time?
I will be a fashion historian. Mark My Words.
17. What are the best things to do in your city?
Jo’burg is the only place I know of where one could probably make a career out of people-watching. Literally, my most favourite thing to do.
18. Are you part of any social communities in your city?
Not as yet. I have ridiculous anxiety for committing to social communities and their sometimes futile promises. I have always wanted to join a knitting club though as a way substitute some of my not so great habits.